Blend and The Orchard Team on Record Label with Crowd-Powered Discovery

Blend, a music collaboration platform used by major electronic producers like Moby and Prefuse 73, has teamed up with independent distributor The Orchard to create a new kind of record label. The partnership will allow users to determine what music makes it into the label’s catalogue via an upvoting system (similar to Facebook “likes”), and will help artists sell their music in major digital stores around the world.

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